Paris: JCDecaux SE (Euronext Paris: DEC), the world’s leading outdoor advertising company, has secured a 10-year exclusive advertising concession for King Fahd International Airport in Dammam, Al-Ahsa International Airport, and Al Qaisumah International Airport. The contract was awarded to JCDecaux ATA Saudi by Dammam Airports Company (DACO) after a competitive bidding process.
According to the source, The agreement renewed JCDecaux’s operations at these three airports, a partnership that began in 2010. The company will introduce a revamped media plan in 2025, incorporating digital innovation, data-driven solutions, and cutting-edge advertising technologies. This includes new interior and exterior landmark displays, iconic digital furniture, and energy-efficient technologies, aligning with JCDecaux’s 2030 ESG roadmap and Net Zero Carbon Strategy for 2050.
The advertising contract covers King Fahd International Airport in Dammam, the third-largest airport in Saudi Arabia, serving over 10 million passengers annually, as well as Al-Ahsa International Airport and Al Qaisumah International Airport. These key airports connect passengers to 65 international destinations and offer a premium travel experience with duty-free shopping, dining, and banking services.
The new contract, signed in early 2025, will be implemented throughout the year with enhanced advertising displays and innovative media solutions.
This partnership aligns with DACO’s vision to modernize airport infrastructure, enhance passenger engagement, and create opportunities for brands. Eng. Mohammed Ali Al Hassany, CEO of DACO, emphasized the importance of this collaboration, stating: “Our renewed partnership with JCDecaux ATA Saudi will transform the airport experience, integrating digital solutions and high-impact media displays to enhance both brand visibility and passenger engagement.”
JCDecaux will leverage its global expertise to deploy innovative digital media, increase advertising value per site, and ensure a visually harmonious experience. Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, highlighted the company’s commitment to delivering premium advertising solutions, adding: “This contract underscores JCDecaux’s dedication to innovation and excellence. Our goal is to redefine airport advertising, creating an engaging and future-forward environment for passengers and brands alike.”
With this strategic expansion, JCDecaux ATA Saudi continues to strengthen its footprint in the Middle East, offering world-class advertising solutions that drive brand growth and innovation across Saudi Arabia’s key airport hubs.
